Here are some of our favorite ways to use WRITTEN or VIDEO Reviews. I have lots of ideas, see if one works for you!
Posts by Teresa Clark
People love to give their opinion! However, a survey doesn’t quite capture all of the awesome things that your clients have to say about you. We have a conversation with your customers to generate authentic, customer-generated content and mine for Quotes like this; “They were very focused on working with me and satisfying my specific needs.” That’s a fantastic Quote!
Sometimes, customers just don’t like filling out surveys, but they love to be asked their opinion. Having a third party ask makes it more like a conversation, rather than an interrogation and we can probe for the WHY they BUY; “Computer Cats implements solutions that we didn’t even think about.”
Quotes ignite your marketing! You tell us what you want people to say about you and we interview your customers and get them to say it in their own words. “Switchgear came out to meet with me one-on-one to get a feel for our environment. They wanted to see if their candidate would actually fit, rather than just placing a warm body here.”
Absolutely love this review on the Colorado Springs Business Journal. Jen was appreciative when she saw that one of her customers said “The events that I typically go to are ones that are recognizing people within the community. It’s good for networking and for getting to know some of the people that are being recognized.” How fantastic is that to see from a customer?
A critical thing that sets a company apart in today’s market is content. Whether talking about a website, emails, brochures, sales sheets, advertising, blogs or social media — every business is communicating more and more with current and prospective customers through the written word.