Reposted from Senior Housing News
The goal of a senior living marketing team is, ultimately, to drive move-ins. Some communities are on the right track when they use positive testimonials from residents’ family members to appeal to future residents—but there’s a right and a wrong way to go about doing that, according to experts.
And it comes down to knowing the difference between a compliment and a quote.
“Anytime you are connecting with a current or prospective resident, use a quote,” says Teresa Clark, managing partner and chief marketing officer at OnFire Reviews & Content.
Quotes about a senior living community differ from compliments about one, Clark explained during a March 17 webinar hosted by Senior Living SMART, a solutions network aiming to curate resources to help operators improve occupancy, revenue and service delivery. Compliments say a community is “awesome,” while quotes are sound bites and one-liners that explain why. more…